EA APEX GAIDEN EVENT
To boost the launch of the Gaiden Event, we wanted to create a unique activation that would celebrate the worlds of anime and gaming, excite core Apex fans, and also introduce Apex to a brand new audience.
Teaming up with EA, we brought the Apex Legends: Gaiden Event in-game skins to life. Our innovative approach included the creation of exclusive vtuber avatars, allowing fans to download and use them for streaming as their preferred legend.
To assist users, we collaborated with seasoned Vtuber, Vienna, creating a tutorial on utilizing the downloadable assets effectively.
3.5M
Watchtime
1.73M
Impressions
1.48M
Youtube Views
What WE DID:
- Developed three public Apex Vtuber avatars (Octane, Mirage, Bangalore) based on anime-inspired in-game skins.
- Partnered with experienced Vtuber, Vienna, to create a tutorial for public usage of the avatars.
- iiTzTimmy, NiceWigg, and Bnans debuted their Vtubers on Code Miko’s stream.
- Culminated with a grand-finale hide and seek match in Apex, featuring our Vtuber creators and FPS streamers Shroud and Hamb1no, showcasing the avatars in action.
