SCOPELY AOR
Scopely tapped Open World in their quest to expand and reinvigorate MONOPOLY GO! players in France, North America and the UK.
Scopely’s main goal was to enhance the social aspect of MONOPOLY GO! for returning players.
By partnering with Open World in an AoR capacity, Scopely receives continued service and strategy on all MGO! campaigns.
We pre-qualify creators and their audiences to ensure the talent will reach the specific demo we are after. We also take into account evolving KPIs such as installs and retention and prioritize creators that will hit those goals successfully.
50+
Creators
~400
Deliverables (to-date) across: Youtube, Instagram, TikTok & TikTok Live
THE RESULTS
- So far, we have engaged various French and English speaking lifestyle creators across multiple platforms to create a diverse reach strategy with undeniably fun and largely evergreen content that is specific to MONOPOLY GO!