Gillette Goes All In on Gaming
GILLETTE
UEFN Map Build
128 Creators / 8 Countries
The Gillette Gaming Alliance was a multi-year ambassador program that boasted gaming talent across 13 various countries. All GGA members also participated in the Gillette Cup, a two-day global Fortnite tournament centered around a custom-built island and three expertly crafted UEFN (Unreal Editor for Fortnite) maps.
Designed for player retention and replayability, the maps became the backbone of a high-impact global campaign.
With competition across 8 countries, 128 players, livestreams on Twitch and YouTube, and interactive community moments, the Gillette Cup wasn’t just a tournament - it was a showcase of how Open World builds branded UEFN experiences that deliver both engagement and scale.
If you are a brand looking to build equity amongst gamers and capture a global audience, reach out to Open World for a multi-pronged marketing approach inclusive of influencers, tournaments, custom in-game experiences, and more.
